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Independent Director: Scaling Your Business with Top-Level Managers
Russian Market Introduction
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Krylova Valeriya
Company:
Schneider Electric, Freight One
Job title:
Head of marketing communications and PR
Segment:
PR, КСО
Business stories:
Planning and analysis of marketing activities' effectiveness;
Art of managing the marketing budget;
Successful launch of a new product into the market;
Market analysis and monitoring of the competitive environment: keeping a finger on the pulse;
Branding and identity: creating a unique company image that reflects its values and goals;
International brand promotion: from the business arena to global success;
Personal brand of a leader: keys to successful promotion;
Effective PR in crisis conditions: reputation preservation and strengthening;
Guerrilla marketing
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* META is recognized
extremist in the Russian Federation
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