How to attract investors and business partners using PR tools;
How social projects help achieve business results;
How creative projects and unconventional brand ambassadors help businesses significantly increase their customer base and reach a new level;
Creating a company's PR strategy: what tasks it can solve, how to choose the tools and resources required;
Creative and social PR. How to develop a project idea and what results to expect from different types of projects;
Personal brand promotion for executives;
Crisis PR strategy;
Digital strategy. Telegram channels, social media, Yandex Zen, podcasts, and other digital marketing tools. Which tools are worth developing in the company, what budget is needed for their development, and what KPIs are associated with each of them;
Media training for employees: how to teach employees to communicate effectively with the press or, conversely, skillfully avoid direct questions from the media.