Services by ESSG
Independent Director Service
Russian Market Introduction
B2B sales
Strategic sessions
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The video course is developed by top managers of the world's largest international and Russian corporations
B2B sales life hacks - what corporations don't tell you
Practical examples of corporate and business development
Insights on B2B sales to the world's largest companies
Life hacks from sales and procurement departments
Non-trivial market entry strategies
Key algorithms from courses at Cambridge, MIT, Oxford
Only focused online content, "no fluff"
Which proven life hacks will increase conversion in the B2B segment
How to combine psychology, esotericism, and neuroprogramming for successful B2B sales
How to create modern market entry strategies
How to choose trendy products and offers for business
What you will learn
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Who will benefit from the video course?
Business owners
If you have hit a ceiling in your company's development and are looking for new approaches to grow your business
Ambitious salespeople
If your goal is to sell at a new, higher level and significantly increase your earnings
Heads of sales departments
If your sales department is struggling to meet its targets and you don't know how to fix it
Beginners
If you are just starting your journey
in sales and want to quickly gain experience and valuable advice
from experts in this field
Solutions tested in industries:
Manufacturing and engineering
Financial services and banking
IT and technology
Consulting and professional services
Media and entertainment
Hospitality and tourism
Healthcare and medicine
Energy and ecology
Automotive and transportation industry
Food and agriculture
Internet services and e-commerce
15+ years
of experience in business development, consulting and digital transformation services
Top manager and CEO of international companies and major corporations:
Studied:
Independent board member and vice president of international associations
Course author - Sergey Semyonov
Founder of the first “Green Light” award in the field of sustainable development in the CIS
Invited speaker at the conferences of Roscongress, Skolkovo, EXPO from Russia in Dubai
Mentor, average turnover of apprentices more than a billion rubles
Using our own experience and our clients' examples, we've picked up some workable best practices,
We have completed thousands of hours of training at leading institutes around the world
Spent tens of millions on hypothesis testing,
Why our course
The creators of the training have worked for decades in the world's largest corporations,
have developed their own businesses, created commercial departments from scratch and brought b2b sales to market leaders
(Oxford, Cambridge, MIT, MIT, Insead, Skolovo and many others), successfully testing our theoretical knowledge in practice
marketing research, testing algorithms, and honestly tell us which of these things don't work
that have already led to a multiple growth of business
Video course program
Lesson 1. Choosing an offer and market entry strategy
Trend maps;
Types of go-to-market strategies: what is the alternative to oceans of blue and scarlet?
Developing creativity to develop a proposal;
Main indicators of a successful proposal
Lesson 2. Selecting a competitive value-added proposal
How to create a competitive advantage that will outperform your competitors;
Lifehacks of participating in tenders;
Examples of implemented projects that have successfully won the competition;
Business models that bring bidders to the top of the tender list
“How do you keep from making the wrong decisions?” - advice shared with me by a Bill Gates employee.
Lesson 3. Finding customers
2 portraits to start customer prospecting with;
How to turn cold B2B sales into deals;
Why tasty coffee works better than a beautiful presentation;
Push and pull strategies, how to make customers want to work with you.
Lesson 4. Gray cardinals of procurement or how to identify a real decision maker
How to find allies in the customer's company?
Why do they sell better than your sales managers?
What to do if the client's budget holder turns out to be a saboteur?
Who never needs to be sold to?
Lesson 5. Preparing for the meeting
Unbreakable presentation basics;
How to engage the customer in your sale and what augmented reality has to do with it;
Sales with elements of psychology: how to sell by listening
Why lying distances you from business growth;
Algorithms for gathering information about the customer
Lesson 6. Appearance and Emotional Intelligence
Business Style Analysis;
Emotional attitudes before a meeting;
How to start any meeting;
How to make the customer remember you
Lesson 7. Negotiations (1 part)
A key component of any negotiation;
Meditative practices to set the mood for effective negotiations;
Examples of neuropractices for working with the subconscious mind that can be used at a meeting
Lesson 8. Negotiations (Part 2)
Basic self-analysis before starting a meeting;
How to pick up clues in negotiations using DISC personality psychotypes;
4 methods of influence/manipulation in negotiations;
Basic KPI of successful negotiations;
Why sales managers don't develop business. The Consultative Sales Method
Lesson 9. Personal brand
Digital sales catalyst;
Ladder of visibility;
Social media sales tactics;
LinkedIn lifehacks
gain access
Training Testimonials
“B2B Sales Lifehacks or What Corporations Don't Talk About”
Find out course information in 60 seconds
Reviews about ESSG
Course Reviews
“B2B Sales Lifehacks or What Corporations Aren't Talking About”
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Our clients
Reviews
Oleg Ignashin
Director for Infrastructure and Energy of Auchan LLC
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Pavel Mochalov
Head of Production Optimization, Coca-Cola HBC Eurasia
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Azimjon Azizov
Procurement Director, Petrovax Pharm
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Artem Konstantinov
Director of Environmental Efficiency and Energy Sustainability Cargill, Coca-Cola
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Alexey Zhavoronkov
Director of the Moscow office of "PSM. Industrial Power Machines"
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A course that will help you scale your company
$500
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Access to the video course
Structured methods and examples of modern b2b sales
IP Semenov Sergey Alexandrovich
TIN 231516660230
OGRNIP 323774600311425
A complete list of corporate sales tips and tricks
* META is recognized
extremist in the Russian Federation
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